"New York Writes Itself" is a branded web community powered by "The Village Voice" Newspaper. The NYWI platform (a customized WordPress platform) allows New Yorkers to share their everyday experiences via text, photo and video submissions and promote them using social media outlets (Facebook, Google+, Twitter, etc). The combined entries create "The Script" a collection of posts that create a unique and eccentric picture of New York City Life.
Role: UX Designer, UI Designer
Awards: CLIO Award - Gold Branded Entertainment & Content 2013; ADDY Award - Judge's Choice Award 2013
Client: Leo Burnett